Figaro · a Figaro Labs product

Conduct your orchestra of AI agents.

An org chart of accountable AI seats, one gate where every dollar and every post waits for you, and a ledger that grades its own work — hits and misses. The record and the judgment are the part no agent tool can fake.

Run five times the brands. Deliver better results.

Your account managers conduct; the seats produce. And your clients get a live dashboard of the work — the retention weapon no deck can fake.

Apply for the operator program See the live cockpit →

Client-owned or agency-owned instances. Certification for your team. Powered by Figaro.

Figaro, the conductor — the founder who runs the brand and keeps the taste
The problem

The hardest stage in commerce is the one nobody funds.

You found product-market fit. You are doing real revenue. And you are drowning. One person wears six roles — media buyer, marketplace manager, bookkeeper, brand voice, ops, support. Focus on one for a month and the others rot.

The fix everyone sells you is headcount you cannot afford. A single specialist agency runs $3–20k/mo depending on the discipline. You need five of them. That is the swamp — the dead zone Hormozi named — and living inside it, it is worse than a swamp. It is million-dollar hell.

The agency math
  • Media buyer$4–12k/mo + % of spend
  • Marketplace / Amazon$5–20k/mo
  • Email & retention$3–10k/mo
  • Creative$5–15k/mo
  • Ops & finance$2–8k/mo
  • Five specialists$19–65k/mo — impossible

Published 2026 agency benchmarks; most also take a percentage of ad spend. The work of fifty people still exists. For the first time, it does not require fifty salaries.

How it works

An org chart where the seats are agents and the boss is you.

Seats

Each function is a seat: a job description, the tools to do it, and an autonomy level. You hire it, onboard it, and review it — the same way you would a person.

Autonomy rungs

Every seat climbs a ladder — observe, draft, act-with-approval, act-and-report. Trust is earned rung by rung, on track record, never assumed.

The one gate

Anything that moves money or publishes routes through a single approval queue. One place to say yes. Spend caps sit behind it as hard backstops.

The orchestra view

One screen shows the whole company at a glance — who is working, what needs you, and where a red dot says a human is justified.

The orchestra view: every function as a chair around the conductor; six chairs flagged as needing the human
The orchestra — one chair is one seat. You conduct.
The one gate: an approval queue where every money and publish decision waits for the human
The one gate — every money and publish decision waits for you here.
A seat detail page: the metrics it watches, its pending draft with approve and reject, and where the numbers come from
A seat — what it watches, what it drafted, where the numbers come from. Gaps say "not wired," never zero.
The morning brief: what needs you, what is stuck, system health, and what is due today
The morning brief — what needs you, what's stuck, what ran overnight.

Screenshots from the live system running Rosebud Woman, mid-build — not mockups.

Receipts
$780K

of Meta ad spend audited by agents in an afternoon.

5 years

of hired guns ran our ad account. That channel is now a seat.

1,100 hrs/week

of agent work (agent-estimated — measured ledger in progress).

The guide

The E-commerce Founder's Guide to Running Your Brand with AI Agents

Ten chapters, written by someone still in it. Teach first, pitch never. Start anywhere — each stands on its own.

  1. 01

    Million-Dollar Hell

    The $1–10M owner-operator brand is the hardest stage in commerce. 2026 is the first year the exit is not hire or die.
  2. 02

    Agents 101 for Founders

    Three concepts run everything: the loop, the harness, and the seat. Most AI disappointment is a missing harness, not a dumb model.
  3. 03

    The One Gate

    Running autonomous agents without a disaster: one approval gate, autonomy earned rung by rung, spend caps as backstops.
  4. 04

    Your First Seat

    Start where it cannot hurt you. The right first agent is boring, read-only, and reports every morning.
  5. 05

    The Marketplace Tedium Seat

    Seller Central is a standing tax no small team can pay. It is the single best target for a seat.
  6. 06

    The AI Media Buyer

    An ads agent is only as honest as its measurement. Signal health before ROAS, structure before scale.
  7. 07

    Did It Actually Work?

    Agents keep perfect logs and fail exactly where humans do: valuing their own work. The answer is a ledger.
  8. 08

    BYOK: What AI Agents Cost

    Bring-your-own-keys is a stance, not a feature. Never let your tooling profit from your token bill.
  9. 09

    When to Hire a Human

    Agents do not replace your future team. They tell you exactly when a human is justified, with receipts.
  10. 10

    The Conductor

    The founder’s title is changing from operator to conductor. Taste, discernment, discretion. That is a promotion.
Open the guide
The waitlist

Get the guide and the field notes while we open seats.

Figaro is being proven on real brands. The guide teaches you to do this yourself. The field notes report what is actually working — receipts, honest caveats, no hype.

The guide plus a field note when there is something real to report. No noise.